In 2024, Deloitte Digital, a leading global brand, saved more than 50% of its design costs by integrating AI-powered tools into its workflow. Their creative team used AI to streamline repetitive tasks, allowing them to focus on high-value brand-building projects. If you’ve ever wondered how to use AI to build brands and boost your creative potential, this article is for you.

I’ve spent over four years as a professional graphic designer, and in that time, AI has gone from being a novelty to an essential part of my creative toolkit. In 2025, AI isn’t just a buzzword — it’s a game changer. Whether you want to automate everyday tasks like removing image backgrounds, generating creative ideas, or even developing full branding projects, AI tools are here to help you.

I’ll guide you through the top AI tools, practical uses, and trends to watch in 2025. Plus, I’ll show you step-by-step how to integrate these tools to create professional designs, logos, and marketing collateral — while saving time and resources.

AI in Graphic Design: A Quick Overview

Artificial intelligence has been here forever, but how did we get to the point where it’s reshaping design? AI has been evolving in the creative field for many years, from early attempts to automate basic tasks to today’s advanced tools that can generate entire design concepts.

AI in 2025: We’re at a point where AI can assist with everything from creating color palettes to creating complex vector illustrations. What excites me most is that AI now enhances the creative process rather than replacing it. Some designers are still worried that AI will take away jobs, but the reality is that it’s a tool that helps streamline regular tasks so we can focus on what really matters – creativity and innovation.

The beauty of AI in design is its ability to remove creative barriers and automate repetitive processes. If you’ve ever felt tired of constantly resizing or changing colors of elements, you know how time-consuming that can be. AI steps in here, removing these tasks so you can focus on big-picture creativity.

Top 10 Best AI Tools for Graphic Designing

In 2025, AI tools will not only automate design tasks but will also play a crucial role in building, maintaining, and growing brands. Whether you are a small business owner or an experienced designer, these AI tools can help establish a strong brand identity. Here is a detailed guide on how each tool can help you build, grow, and maintain a powerful brand with details on advanced features.

1. Adobe Sensei

How to Use It

Adobe Sensei is integrated into Adobe’s entire suite of apps (Photoshop, Illustrator, InDesign, Premiere Pro, etc.), making it a powerful AI tool for automating tasks like selecting objects, retouching images, and making smart layout suggestions. For example, in Photoshop, Sensei’s Content-Aware Fill feature can smartly fill in gaps when deleting elements, ensuring a clean finish. In Illustrator, Auto Recolor allows designers to apply a similar color palette across multiple designs with one click, ensuring brand consistency.

Advanced Features

• Adobe Fonts Auto-Suggestion: Suggest fonts that align with your design based on existing text styles.
• AI-driven Filters: Automatically enhance photos based on the specific mood or aesthetic you want to achieve (vintage, modern, dramatic).
• Smart Object Selection: Automatically detects and isolates objects in complex designs, saving hours of manual labor.
• Content-Aware Cropping: Recommends the best crop for your images based on composition analysis.
• Pattern and Layout Recognition: Suggests balanced layouts for print designs or marketing collateral based on the brand’s design language.

Building a Brand

Adobe Sensei helps build brands by ensuring consistency across creative assets, no matter the platform. For example, if you’re designing a multi-channel marketing campaign (social media, web banners, print ads), Sensei ensures that fonts, colors, and styles are applied consistently across all assets. This uniformity creates a clear brand image, which increases recognition and trust.

Pricing:

• Included in Adobe Creative Cloud: Adobe Sensei is integrated across all Adobe products like Photoshop, Illustrator, and InDesign.

2. Uizard

How to Use It

Uizard allows you to turn sketches or low-fidelity wireframes into fully functioning prototypes. By automating the process of turning sketches into digital UI components, Uizard shortens the design cycle for apps, websites, or software products. Theme Generator can automatically apply your brand’s visual identity—colors, fonts, and even icons—to your designs, ensuring consistency.

Advanced Features

• UI Components Library: Uizard offers pre-built, customizable components like buttons, sliders, and menus that match your brand’s look and feel.
• Real-time Collaboration: Multiple team members can work on the same prototype, ensuring the brand vision remains consistent throughout the design process.
• Design Analytics: Track how users interact with prototypes, allowing designers to optimize the brand’s user experience based on real-time feedback.
• Drag-and-Drop Prototyping: Convert hand-drawn wireframes into digital layouts, ideal for web and app designs.
• Auto-Layout Generation: Automatically arranges design components in balanced and visually appealing ways.
• High-Fidelity Export: Export designs ready for development or further refinement in tools like Sketch or Figma.

Building a Brand

When it comes to branding, Uizard’s true strength lies in ensuring that the user interface (UI) aligns with your brand values. For example, if your brand is built around simplicity, Uizard’s AI can help you design clean, minimalist interfaces with seamless user journeys. This ensures that customers’ experiences with your digital products (apps or websites) consistently reflect your brand principles.

Uizard Pricing:

• Free Plan: Limited features for non-commercial use.
• Pro Plan: $12/month (includes access to AI tools for UI/UX design and branding).
• Enterprise Plan: Custom pricing based on company needs.

3. Khroma

How to Use It

Khroma is an AI-powered color tool that creates color palettes based on your preferences. By learning your favorite color schemes over time, it helps you find unique combinations that align with your brand. Khroma offers seamless integration with design tools like Adobe XD or Figma, allowing you to import these palettes directly into your projects.

Advanced Features:

• Custom AI Training: Feed Khroma your existing brand colors, and it will generate color palettes that not only complement those colors but also adhere to design trends, keeping your brand fresh.
• Palette Export Options: Export your color palettes in different formats (HEX, RGB, HSL) for use in web design, print, or video content.
• Accessibility Tools: Khroma includes AI-powered accessibility checks that ensure your color combinations meet contrast and visibility guidelines, which is crucial for maintaining an overall brand.
• AI-Powered Palette Matching: Automatically match colors to existing brand schemes while keeping up with current design trends.

Khroma AI Pricing:

• Free: Khroma is completely free to use for color palette generation and AI-powered color matching.

Building a Brand

Colour is one of the strongest identities of any brand, and Khroma makes sure you use it effectively. By creating palettes that are clear and aligned with your brand’s core colours, Khroma helps create visual consistency across all brand touchpoints – whether it’s your website, product packaging or promotional materials. Accessibility features also ensure your brand is inclusive and accessible to a wide audience.

4. DALL-E

How to Use It

DALL-E by OpenAI is an AI tool that generates creative images from text prompts. It’s ideal for coming up with new design concepts, especially if you’re working on a brand that needs custom illustrations or innovative visual content. Enter a detailed text description of the image you want (for example, “a minimalist logo with abstract wave elements in brand colors”) and DALL-E will generate several image options.

Advanced Features:

• High-Resolution Outputs: Generate high-quality images suitable for print, web, or social media.
• Style Control: Give well-detailed prompts to control the art style—whether you need a vintage, futuristic, or abstract look—ensuring that the final design aligns with your brand’s aesthetic.
• Layered Output: Export images with editable layers for further editing in Adobe Photoshop or Illustrator.

Building a Brand

DALL-E is particularly useful for creating unique visuals that align perfectly with a brand’s story or values. For example, if your brand is environmentally friendly, you can inspire DALL-E to create nature-inspired imagery that reflects sustainability. This AI-generated artwork can be used in marketing campaigns, packaging, and digital content, making your brand stand out with original visuals.

DALL-E Pricing:

• Free Credits: OpenAI provides a limited number of free credits to new users each month.
• Pay-as-you-go: Additional credits can be purchased for image generations.

5. Looka (Best Ai tool for logo designs)

How to Use It

Looka is an AI-powered platform that helps users create an entire brand kit, from logos to business cards, based on user input. Simply enter your brand name, industry, and design preferences, and Looka will generate professional logo concepts and provide templates for business cards, letterheads, and social media banners.

Advanced Features:

• Logo Variations: Looka generates different versions of your logo for various use cases—social media, print, web—while maintaining consistency.
• Brand Guidelines: Automatically generate a complete set of brand guidelines that define logo usage, color schemes, fonts, and spacing.
• Marketing Materials: Use Looka to create branded marketing materials like brochures, ads, and posters that reflect your logo and color palette.

Building a Brand

Looka is perfect for small to medium-sized businesses that need a complete branding package but lack the resources for a custom design team. AI ensures your brand remains consistent across all touchpoints, from your business cards to social media banners. You’ll have access to standardized guidelines that help maintain brand integrity, which is crucial for long-term brand identity.

Looka Pricing

• One-Time Purchase: Logo package starting at $20.
• Subscription Plan: $96/year for ongoing access to the brand kit, including logo variations and design assets.
• Full Branding Package: $129/year (includes logo, website builder, business card design, and social media kit).

7. Canva AI

How to Use It

Canva AI simplifies design creation by making automatic suggestions for layouts, color schemes, and even content. With the Brand Kit feature, you can store your logo, fonts, and color palette so that every design automatically follows your brand guidelines.

Advanced Features:

• Magic Resize: Automatically resizes designs to fit different platforms (Instagram, Facebook, LinkedIn) without losing quality or disrupting the layout.
• Content Suggestions: Canva’s AI suggests design elements, icons, or illustrations based on the type of design you’re creating—perfect for ensuring your assets are on-brand.
• Brand Kit Integration: Store brand assets like logos, colors, and fonts, and apply them with one click across all your designs.
• AI Layout Suggestions: Automatically suggests optimal design layouts for various platforms like social media or web banners.

Building a Brand

Canva AI helps ensure that every piece of content looks consistent and professional, from social media graphics to printed flyers. Whether you’re creating visuals for an ad campaign or internal presentations, Canva AI’s ability to store and automate brand guidelines ensures that your identity is applied consistently across all mediums. This strengthens brand identity and prevents off-brand designs.

Canva AI Pricing:

• Free Plan: Basic design tools with limited AI features.
• Canva Pro: $15 /month or $120/year (unlimited access to AI tools, premium templates, and brand kit).
• Canva for Teams: $30/month (for collaborative branding and design features).

8. Remove.bg

How to Use It

Remove.bg is an AI-powered tool specifically designed to help users remove backgrounds from images quickly and efficiently. It’s ideal for those working with product photos, portraits, or any visual asset where a transparent background is required. It works by analyzing the image and detecting the foreground subject to accurately remove the background, all in a matter of seconds. The tool is perfect for brand managers or designers who need to integrate images into different designs without spending hours manually cutting out the background.

Advanced Features:

• Background Removal: Using advanced AI, the tool quickly removes backgrounds from photos with precision, even around complex areas like hair or edges.
• API Integration: For businesses with larger-scale operations, Remove.bg offers an API that can be integrated into workflows for bulk image processing.
• Design Integration: It easily integrates with popular design tools like Adobe Photoshop, making it simple to remove backgrounds and refine images within your existing workflow.
• High-Quality Image Output: The tool maintains the quality of the image after removing the background, ensuring that it’s still sharp and clear for further use.

Building a Brand

Remove.bg can significantly enhance branding efforts by allowing designers to easily manipulate product images or brand assets for different platforms without the hassle of manual background removal. Whether you’re creating promotional materials, e-commerce product listings or social media graphics, having the ability to quickly isolate your subjects helps maintain visual consistency. For example, in product photography, keeping the focus on the product itself while having a clean, transparent background ensures that your brand’s message remains clear and professional across all mediums. This level of efficiency and consistency is crucial to building and maintaining a strong brand identity.

Pricing:

• Free Plan: Offers 1 free credit and allows low-resolution downloads for background removal.
• Pay As You Go: Starts at $0.07 per image, ideal for occasional users.
• Subscription Plans:
  • Basic: $9/month for 40 images
  • Pro: $39/month for 200 images
  • Enterprise: Custom pricing for large-scale operations, offering advanced API integrations and bulk processing options.

9. Fotor AI

How to Use It

Fotor AI is an easy-to-use design tool that specializes in photo editing, but it also offers AI-powered design features like background remover, AI-powered retouching, and one-click filters. The platform is intuitive, making it perfect for those who want to enhance brand visuals with minimal effort. You can upload images and use the AI-powered batch processing feature to edit multiple images at once, ensuring all your brand photos are consistent in style.

Advanced Features

• AI Image Enhancer: Automatically adjusts brightness, contrast, and sharpness in photos to make them more visually appealing for your brand materials.
• AI Background Remover: Easily remove or replace backgrounds in product images, which is perfect for e-commerce branding.
• Batch Processing: Edit multiple images simultaneously, ensuring all photos for your brand campaigns maintain the same look and feel.
• AI Retouching: Automatically removes imperfections from images, maintaining a professional appearance across your designs.

Building a Brand

Fotor AI makes it easy to keep your brand’s visual elements clean and consistent. For example, the AI ​​Background Remover can ensure that all of your product photos have the same professional look across your website and social media platforms. With the AI ​​Image Enhancer, you can quickly create the same colour-grading in images that reflect your brand’s quality and professionalism. Whether you’re working on product photos, social media content, or advertising visuals, Fotor ensures that all visuals are high-quality and consistent with your brand identity.

Fotor AI Pricing

• Free Plan: Basic access to tools.
• Fotor Pro: $3.33 per month (billed annually) or $8.99 per month (billed monthly)(advanced AI features like batch processing and background remover).
• Fotor Pro+:  $7.49 per month (billed annually) or $19.99 per month (billed monthly)

10. AutoDraw( Free AI tool in graphic designing)

How to Use It

AutoDraw is a free, AI-powered drawing tool from Google that transforms rough sketches into polished illustrations. You simply draw a rough concept, and the AI predicts what you’re trying to draw, offering suggestions for more refined versions. It’s a time-saver for logo design, quick illustrations, or icons that you need for branding projects.

Advanced Features

• Shape and Icon Suggestions: Automatically provides refined versions of your rough sketches, which can be downloaded and used in branding materials.
• Seamless Export Options: Export illustrations in high resolution, ensuring that they can be used across both digital and print platforms.
• Cross-Platform Compatibility: Use AutoDraw on any device—desktop, tablet, or mobile—making it ideal for quick updates or edits on the go.

Building a Brand

AutoDraw is great for small businesses or startups in the early stages of branding. It allows you to create custom logos, icons, and illustrations that reflect your brand’s personality without requiring extensive design skills. For example, you can quickly sketch out ideas for a logo, and the AI ​​will offer more polished versions, saving time and effort. The speed and simplicity of the tool ensures that your brand’s visuals remain unique and consistent across multiple platforms, contributing to a coherent brand identity.

These advanced AI tools empower graphic designers and brands alike by ensuring that brand identity remains consistent and appealing across all platforms. With features like the automatic alignment of brand colors, fonts, and logos, as well as accessibility checks, these AI tools enhance the quality of your brand and leave more time to focus on creative strategy.

AI and Branding: How AI Helps Build Consistent Brand Identities

Brand consistency is very important, especially when working on a large-scale project or campaign. One of the most frustrating aspects of design is making sure all the elements – colors, logos, typography – are aligned across multiple assets. This is where AI works as a lifesaver.

AI in Branding

AI doesn’t just help with one-time projects; it helps create a consistent brand identity. Tools like Looka and Canva AI can help you create logos, choose fonts, and create a complete branding kit that’s in line with your company’s mission.

Tips for AI Branding

• Logo Design: Use Looka to create a logo, and then you can customize the logo in Adobe Illustrator according to your brand requirements.
• Repetitive Tasks Automation: Use Zapier to automate the distribution of design assets across social platforms. You can create templates in Canva AI and schedule social media posts automatically.

90% of marketers believe AI will transform branding by 2025, with automation driving tasks like logo resizing, social media scheduling, and automated ad creative generation.

The Future of AI in Graphic Design: Trends to Watch in 2025

As we look towards 2025, the role of AI in graphic design will grow even stronger. Whether you are an experienced designer or just starting out, keeping up with these emerging trends is important to stay competitive and efficient. I have found that AI not only speeds up my workflow but also helps me stay ahead of design trends, allowing me to focus more on creativity and less on repetitive tasks. Here are some of the trends I am keeping an eye on for the future:

Generative Design

Generative design is a trend that’s already starting to shake things up, and by 2025, it’s likely to become a significant part of mainstream workflows. Imagine you enter a detailed brief into an AI-powered tool and receive multiple, fully developed design concepts within minutes. Instead of spending hours drafting individual versions, you’ll have an array of designs at your fingertips – ready to be tweaked and refined.

In my experience, tools that leverage generative design not only save time, but also mental energy. With the right prompts, AI generates ideas I wouldn’t have thought of myself. The result? A more creative design process that opens up new possibilities. But, here’s the key: you need to provide good prompts and constantly update them as trends evolve. It’s like giving AI the right tools to deliver exactly what you want.

Real-Time Feedback in Design Tools

I already use AI-powered tools that provide real-time feedback like Adobe Sensei, but I hope this feature becomes even more advanced. Imagine getting detailed critiques on the spot – not just for spacing or alignment, but also for more subtle aspects like color theory, composition, or even font pairing. AI will soon be able to suggest creative alternatives based on design principles and the latest trends, taking designs from good to great in a short amount of time.

For me, real-time feedback has been a game changer. When I’m working under tight deadlines, AI helps identify small issues that might otherwise slip through the cracks, ensuring my designs are always polished. I no longer have to wait until the final review stages to catch mistakes. By integrating real-time AI feedback, my work has become faster, and I’m delivering better results, especially when balancing multiple projects.

AI-Driven Customization

Personalization in design is becoming important, and by 2025, AI will play a leading role in hyper-customized creative work. Tools are now capable of creating highly personalized marketing materials and customizing design styles based on individual preferences — all in real-time. I’ve used AI to tailor designs to a client’s needs, whether it’s adjusting the color scheme to match the brand identity or customizing a template to align with marketing campaigns.

AI-powered customization allows designers like us to create assets that not only stand out but also connect with audiences on a personal level. And trust me, if you pay attention to this trend, you’ll be in a better position to properly meet your client’s needs, without the stress of starting from scratch every time.

My Take on AI and Design

In my graphic designing career, one of the biggest lessons I’ve learned is that AI makes our job easier – but only if we use it the right way. If you give AI the right cues, stay updated with design trends, and learn to clear your inputs, you’re setting yourself up for success. Don’t look at AI as a replacement for creativity. Instead, look at it as a tool that frees up your time for high-value tasks – like developing concepts, experimenting with new ideas, and honing your unique style.

Designers who adopt these AI trends will not only be faster but also achieve a more professional level of output. A recent survey also revealed that 93% of designers have already incorporated some form of AI into their workflow. Those who fully integrate AI will have a significant competitive edge in 2025.

In my journey, AI has become an essential part of the way I work. It keeps me ahead of the curve and helps me deliver high-quality, on-trend designs – without getting tired.

AI Design Barriers and How to Overcome Them

Despite all these advancements, I still encounter some resistance when it comes to AI in design. The most common barriers include distrust in the results generated by AI and the perceived difficulty of learning new tools.

How to overcome AI barriers:

If you’re hesitant to incorporate AI into your workflow, start small. Pick a task that AI can assist with — like creating a color palette or resizing elements — and see how much time it saves. You’ll quickly realize that AI doesn’t require you to sacrifice quality for efficiency.

Additionally, there are plenty of free resources and tutorials available to help you learn AI tools. For example, Adobe offers detailed guides on how to use Sensei’s features in its suite. Take advantage of these learning opportunities to ease AI adoption.

AI in Design Workflow: Save Time Without Losing Quality

In 2025, AI will continue to revolutionize graphic design, streamlining workflows without sacrificing creativity or attention to detail. As a designer, I have seen firsthand how tools like Adobe Sensei and Uizard have not only speeded up my work but also improved the overall quality of my designs.

AI tools: Balancing speed and quality

Take resizing designs, for example. Before AI, adjusting images for different platforms—social media, website, and print—was time-consuming and prone to errors like pixelation or alignment issues. Now, tools like Adobe Sensei’s Content-Aware Resize automatically resize them while maintaining the integrity of the design, ensuring brand consistency across formats. This is essential for anyone looking to build a strong brand identity across multiple touchpoints.

Uizard: Workflow automation for UI/UX

Uizard is another tool that enhances workflow automation, especially in UI/UX design. It turns sketches into interactive wireframes in minutes, and its theme builder ensures all design components follow your brand guidelines. Whether you’re developing a new app prototype or improving your website, Uizard ensures consistency while saving time.

Advanced Customization with Canva AI

Canva AI provides personalized design suggestions based on past projects, allowing you to create consistent brand assets without spending hours on manual adjustments. Whether it’s an Instagram post or a business card, Canva AI ensures each design aligns perfectly with your brand identity while delivering efficiency and creativity.

8. Conclusion: Embrace the Future of AI in Graphic Design

As AI continues to evolve, designers need to change their mindset from seeing it as a threat to seeing it as a creative partner. AI won’t replace the imaginative, human aspects of design — it will enhance them. By adopting AI tools into your workflow, you can not only save time, but also unlock new levels of creativity and innovation.

My advice? Start small. Try incorporating just one AI tool into your next project and see what a difference it makes. You’ll soon realize that AI isn’t about taking shortcuts; it’s about making you a more efficient, versatile, and ultimately more creative designer.

This week, challenge yourself to try one of the AI ​​tools I’ve mentioned. Whether it’s creating a color palette or automating a design task, see how AI can transform your creative process.